Born in Moscow, Idaho and raised in Las Cruces, New Mexico, Parisa Rad graduated honors from New Mexico State University where her studies focused around business and marketing. She became highly involved in her community working on a congressional race prior to graduating. During her time in New Mexico, she devoted much of her time raising thousands of dollars for various none profit organizations such as March of Dimes and One Small Voice.

As President of Haven on Earth, her student organization helped implement first time ever curb side recycling program in Las Cruces. Parisa moved to the Phoenix Valley in 2012 with her family to pursue better healthcare opportunities for her visually impaired, special needs daughter Yazy, who is now 17 years old. Since then, Parisa has honed her skills in marketing and branding and, prior to joining the BEAM Team, she was a marketing executive at a major health insurance benefits provider organization. During that time, she continued to perform pro-bono work for nonprofits while also immersing herself in seeking alternative medical treatments for her daughter. Her charitable work and ongoing exploration of alternative medical treatments for her daughter led to her more recent discovery of medicinal cannabis and new passion for advocacy. She is active in the Phoenix chapter of Woman Grow and founder of Marijuana Mommas.