LET VIRTUE BE THY GUIDE
LET VIRTUE BE THY GUIDE
LET VIRTUE BE THY GUIDE
LET VIRTUE BE THY GUIDE
LET VIRTUE BE THY GUIDE
LET VIRTUE BE THY GUIDE
LET VIRTUE BE THY GUIDE
LET VIRTUE BE THY GUIDE
Brands are being left out of culture
They are being skipped, scrolled, drowned out, blocked. Left behind.
The media landscape has changed
Brands no longer just compete for attention with other brands.
It's a landscape without brand interruption
Brands need to look for a visible and valued role inside culture, not just ways to interrupt it.
Introducing
A culture-led approach to building brands.
As a creative agency operating inside an award-winning media-and-entertainment group, we have a unique vantage point: inside culture.
As well as all the usual core creative agency services, this gives you unprecedented access to capabilities other agencies don’t have.
CORE AGENCY SERVICES
Upstream, agnostic, and very well connected.
We offer all the disciplines you find in any creative agency - client services, strategy, creative, production - but powered by VMG expertise, insight, foresight and cultural fluency.
CULTURAL SERVICES
Additional services that tap into specific areas of VMG's infrastructure.
PREDICTION
PRODUCTION
PLACEMENT
PEOPLE

PREDICTION
We read culture to understand the forces shaping your audience, category and brand. We explore those forces with consumers to see how they're playing out. Then we use all of it to predict, find opportunities and navigate to long-term strategies that will help your brand cut through.
PRODUCTION
In a world where most of the marketing budget is spent on things people ignore, Virtue gives brands direct access to the makers of things people seek out. Direct access to a means of producing a more valued and visible cultural output for brands.
PLACEMENT
As the consumer experience expands and evolves across a vast array of technologies, platforms and spaces, we help you stay ahead and innovate anywhere in that ecosystem of touchpoints. With our roots in culture & entertainment, we have unique expertise in how to think and make an impact across them all. We’ll show you how to stay one step ahead.
PEOPLE
With unprecedented access to talent from - high-profile megastars to makers and influencers - we can give brands more rewarding and culturally richer relationships with talent beyond the transactional, helping it to become a living, breathing part of the brand.
WORK
OUR TEAM

Huiwen Tow

Head of Strategy
APAC

Huiwen heads up the strategy team for APAC. Her ultimate achievement to date is fending off the neighbourhood police at a party involving pole dancers.

CHRIS GARBUTT

PRESIDENT, VIRTUE
Chief Creative Officer, VICE Media Group

Formerly TBWA's Global CCO, his work has resulted in several Cannes Grand Prix, Clios, and D&AD “Agency of the Year awards.” He leads the creative excellence of Virtue and VMG.

Esther Kevelham

SVP, Global Operations

Esther joined in January 2014 at VICE and in 2019 at VIRTUE. She is leading the finance and operations teams and has been guiding VIRTUE through its growth.

WHITNEY MILNE

Managing Director
NORTH AMERICA

Whitney has been in the Virtue ecosystem for 5+ years (Toronto and Brooklyn) across a number of different roles, including Head of Client Services leading client relationships and project management.

Lesley-Anne John

Managing Director
APAC

Stuff Lesley's made for brands: a reality TV show, an 8-bit game, sonic droid cyborg entertainers for crowds of up to 150,000, a hit song (ok and some ads too).

Tarek Khalil

Managing Director
MEA

Tarek has executive leadership experience with Landor & Fitch, Brand Union, Grow, and Krafthaus and brings strategic thinking, entrepreneurial drive, and a global mindset acquired from living and working in Europe, Africa, and the Middle East.

Nate Woodhead

Managing Director
EUROPE

Nate has worked with brands in almost every sector, from cultural institutions like the V&A and BBC Natural History Unit to global brands like Samsung, Virgin, Jaguar Land Rover and Diageo.

Heather McTavish

ECD
North America

“MCT” is behind Logitech’s global platform to champion creators under the banner of “Defy Logic”, Planned Parenthood’s response to Roe V wade, P&G, to Dove Men+Care, ASICS, Google, Bushmills and Chevy.
CONTACT
North America
Whitney Milne
Managing Director
Europe
Nate Woodhead
Managing Director
APAC
Lesley-Anne John
Managing Director
Middle East
Tarek Khalil
Managing Director
VIRTUE PRESS
CLICK FOR MORE
POINTS OF VIRTUE
A View From Inside Culture
Using proprietary data, VICE audience surveys, platform and real time social data, we have a deep connection with a young audience that lives at the leading-edge of culture. We understand the cultural forces shaping the future and exerting pressure on your consumer, your category, and your brand.
JOIN US
Virtue is a non-traditional agency for non-traditional thinkers.
Whatever your background or expertise, if you want to challenge conventional thinking and make things that matter, we should speak.
CLICK HERE
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CAPABILITIES
CULTURAL SERVICES:

Additional services that tap into specific areas of VMG's infrastructure.